The Kubler-Ross Change Curve is a model that explains the emotional responses people often go through during change. Originally developed to describe stages of grief, it has been widely adapted in change management to help understand how individuals react when faced with uncertainty or disruption.
The curve typically includes stages such as shock, denial, frustration, depression, experimentation, decision, and integration. Not everyone experiences all stages, and they do not always happen in a straight line. However, the model highlights that change is not just a logical process, but an emotional one. People may initially resist or struggle before gradually accepting and adapting to the new situation.
One of the key benefits of the model is that it helps leaders and change managers anticipate how people might react. Instead of being surprised by resistance or low engagement, these responses can be recognised as a natural part of the process. This allows for more targeted support, such as clear communication, reassurance, and practical guidance during difficult stages.
The Kubler-Ross Change Curve is not a strict framework, but a useful guide to understanding human behaviour during change. When used thoughtfully, it helps organisations respond with empathy and support, improving the overall experience and increasing the likelihood of successful adoption.