Success Measures define what a successful outcome looks like for a change initiative. They provide clear criteria to assess whether the intended goals have been achieved. These measures can include performance improvements, user adoption levels, efficiency gains, or customer outcomes. The key is that they are agreed early and aligned with the overall objectives of the change.
Without defined success measures, it becomes difficult to determine whether a change has actually delivered value or just been implemented. Good success measures are practical, measurable, and relevant to the people affected. They also support ongoing evaluation, helping organisations adjust and improve after go-live rather than assuming the job is done.