A Change Initiative is a specific effort designed to introduce change within an organisation. It could be the rollout of a new system, a process improvement, or a shift in how a team operates. Each initiative typically has defined goals, timelines, and resources.
While the focus is often on delivery, the real measure of success is whether people adopt the change. That is why change management should be built into every initiative from the beginning. Treating a change initiative purely as a technical or project task is one of the most common reasons changes fail.